Delta Plans New Fare Options in Business and Premium Cabins

Delta Air Lines is preparing to introduce fare segmentation in its premium cabins, signaling a shift in how the carrier sells business and high-end seats. After years of segmenting economy class with basic fares and extra-legroom options, Delta now plans to bring that model to the front of the plane.

“Premium has been where our margins continue to grow,” said Delta President Glen Hauenstein during an earnings call. “We’re focused on improved service and more segmentation, using the main cabin model as a template.”

While specific details weren’t disclosed, Delta is exploring various configurations, such as business-class tickets without lounge access or seat selection. The airline is currently testing these options with customers and gathering feedback before launching.

In the first half of 2025, Delta earned $10.6 billion from premium seats, up 6% year-over-year, while economy revenue fell 4% to $11.7 billion. The airline, one of the most profitable in the U.S., has long leaned on high-margin premium cabins and loyalty programs for growth.

Delta’s CEO Ed Bastian said upgrades to premium products are ongoing. “What was state-of-the-art six or seven years ago is no longer,” he told CNBC.

Other major airlines are also reimagining top-tier cabins. United is revamping its Polaris business class, and American Airlines is rolling out new Dreamliner seats. Delta partner Virgin Atlantic offers Retreat Suites, featuring private dining space for up to four guests.

Delta has not confirmed when its new premium fare options will debut.

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