DeNiro turns down Federer in Swiss tourism ad

Wirz BBDO created a 90-second “No Drama” spot for Switzerland’s tourist board that features Roger Federer trying to convince Robert DeNiro to make a film in Switzerland, but the actor decides the country offers no dramatic scope because it’s too nice, ending by suggesting the tennis player calls “Hanks” instead. The spot ends with the copy, “When you need vacation without drama, you need Switzerland,” and is running across digital channels and YouTube in several global markets, including the US.