DigiTravel, Partners Launch Hotel Program Analysis Tool

DigiTravel Consulting, Business Travel Performance Automation and About Partners Luxury Brands Collection have joined forces to create a new tool to assess corporate hotel programs and improve upon the annual hotel request-for-proposal process, DigiTravel announced.

Dubbed Hotel Program Opportunity Analysis, the service is available for free globally.

“The Opportunity Analysis has been carefully designed by real industry experience to outline value and savings for companies and hotels without going through the cumbersome RFP process every year, driving continuous improvement, innovative services and smarter sourcing,” said DigiTravel managing partner Susan Lichtenstein in a statement.

Lichtenstein explained in an email how it works: After a company fills out a questionnaire on the DigiTravel website, the three partners use their expertise along with technology, including the BTP Index, to review the data and present back to the company opportunities in the area of savings, cost to manage, booking channels, sourcing, benchmarking, process optimization and procurement.

“There’s a lot of confusion in hotel procurement right now,” said BTP CEO Bruce Yoxsimer in a statement. “Unless you really have your arms around your position as a buyer, it’s very difficult to build a program that supports your goals as an organization. Our goal as partners is to provide a clear path forward for companies as travel ramps back up. Data-driven analytics, automation of manual processes and continuous sourcing is the key.”

DigiTravel specializes in the business travel market. Newcomer BTP partnered with Traxo earlier in 2021 to create a hotel program automation and performance platform to analyze both in-channel and off-channel hotel bookings. About Partners represents independent hotels and serviced apartments and formed an alliance with DigiTravel in November 2020.

Donna M. Airoldi www.businesstravelnews.com