Dior’s new hotel immerses guests in the luxury brand

Dior’s remodeled Paris flagship and headquarters at 30 Avenue Montaigne features a lighter, brighter boutique, a museum, three restaurants and an upscale hotel charging more than $33,000 a night. Chairman and CEO Pietro Beccari touted the perks of being a guest at the hotel, including the ability to buy a diamond at 2 a.m. and learn about how the brand’s perfumes and couture fashions are made.