Dnata appointed to manage easyJet’s in-flight retail services

Dnata has revealed it has been appointed to manage easyJet’s in-flight retail services across the carrier’s extensive network.

Dnata says the contract marks a significant milestone for the company’s growing catering and retail business and cements its position as a leading end-to-end inflight and airport service provider globally.

As part of the partnership, dnata will deliver a tailor-made retail programme on board, in addition to innovative solutions that support easyJet to further enhance its retail range onboard.

Dnata will provide easyJet with a comprehensive suite of services covering retail strategy, product development and selection across food, beverage and duty-free, procurement, marketing, cabin crew engagement and financial management.

Robin Padgett, dnata’s Divisional Senior Vice President for Catering and Retail, said: “We’re immensely proud to become the in-flight retail partner of choice for easyJet across its European network. We will work closely with the airline’s teams to bring a modern, digital-led retail experience to easyJet’s customers, putting products people love on board and delivering value for passengers and the company.

“We know easyJet is a leader in its segment and we’re excited to lift the success of their retail programme even further, leveraging our experience and insights across in-flight and on-ground retailing, gathered across our global markets.”

Simon Cox, Director of InFlight Retail for easyJet, said: “We are delighted to be working with dnata on an opportunity to transform our in-flight retail service and we are confident they are the right partners to support us in realising our ambitions to deliver an industry-leading innovative onboard retail experience for our customers across Europe.”

Dnata has also been appointed to provide end-to-end logistics and last-mile services to easyJet at 11 stations across the UK and Italy.