Eddie Bauer retains its sense of purpose after 101 years

Eddie Bauer was founded in 1920 to help encourage individuals to have outdoor experiences and continues that focus today by working with employees and customers to help solve social and environmental challenges, creating products that enhance accessibility and partnering with organizations such as American Forests. “[F]rom the start, from the top down and everywhere in between … we have been fully aligned on all of these issues,” says Kristen Elliott, Eddie Bauer’s vice president of marketing.