Emirates Airlines Makes $2 Billion Investment in passenger experience

Emirates Airlines today said it was making a $2 billion investment to upgrade and retrofit 120 of its airplanes with the latest passenger enhancements inside the cabin.

Already acclaimed for its service, Emirates said the ambitious project would begin this year.

“While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers,” Sir Tim Clark, President of Emirates Airlines, said in a statement. “Through the pandemic we’ve continued to launch new services and initiatives to ensure our customers travel with the assurance and ease, including digital initiatives to improve customer experiences on the ground. Now we’re rolling out a series of intensive programs to take Emirates’ signature inflight experiences to the next level.”

The improvements will include:

New Inspirations, New Menus: An award-winning team of chefs, a world-class catering team and a wide variety of suppliers have been assembled to design and deliver the best fine dining experience in the sky

Purposefully Vegan Choices: Emirates’ new vegan menu is carefully curated to cater to the growing numbers of customers pursuing this thoughtful lifestyle. Vegans, or anyone interested in a delicious and healthy plant-based meal, will enjoy handcrafted gourmet dishes such as pan-roasted king oyster mushrooms, flavorsome jackfruit biryani and sliced kohlrabi garnished with burnt orange.

The Champagne and Caviar Experience: Emirates’ First Class experience has been upped a notch in 2022. Customers can now savor unlimited portions of Persian caviar as part of the ‘dine on demand’ service, with an exquisite pairing of the world-renowned Dom Perignon vintage champagne. Emirates is the only airline with an exclusive agreement to offer the luxury brand on-board.

Cinema in the Sky: First Class customers can create a memorable movie moment on-board by ordering cinema snacks as they enjoy the 5,000 channels on Emirates’ ice inflight entertainment system.

Upgraded Cabin Interiors in all Classes: The most significant investment is an extensive and record-breaking refurbishment of the aircraft fleet interiors, where cabins will be retrofitted with new or reupholstered seats, new paneling, flooring, and other cabin features.

Additionally, Emirates confirms there will be more announcements about new products and services soon.