Emirates brings exclusive HBO Max premium content onboard

Emirates has partnered with streaming service HBO Max to bring premium content onboard its in-flight entertainment system, ice.

Emirates is the first airline in the region to partner with HBO Max, WarnerMedia’s streaming destination for all of its hit movies and shows. HBO Max is currently available only in the US and Latin America. It is set to launch in Europe from 26 October and will be available onboard Emirates from 1 November.

Initially launching with over 160 hours of content from 31 shows, Emirates and HBO Max will gradually expand the content on offer.

Onboard, Emirates’ customers can find and browse the latest HBO Max content in a dedicated folder on ice. Those who prefer to plan their entertainment choices in advance, can browse all ice content on the Emirates’ website, and create a personalised playlist on the Emirates app, which can be synced with the ice system to immediately begin their movie or TV binge the moment they board the aircraft.