Eurowings Unveils Premium Cabin for Medium-Haul Routes
Eurowings, the low-cost subsidiary of Lufthansa, has announced a new level of comfort for its passengers with the introduction of a business class-style seat on its medium-haul routes. Branded as the Premium BIZ seat, the product is set to debut in autumn 2025 and will be installed on select Airbus A320neo aircraft.
Designed by Italian manufacturer Geven, the seats will feature a 2×2 configuration in a new forward cabin area and include adjustable backrests, ergonomic design, and plush upholstery to deliver a comfort level typically reserved for widebody aircraft. The airline revealed the innovation on May 29, 2025, marking the first time a German airline will offer this type of seating on narrowbody jets.
The Premium BIZ seats are aimed at enhancing the travel experience for both business and leisure travelers flying longer routes within Europe, the Middle East, and beyond. The rollout begins with the nonstop service between Berlin and Dubai in November 2025, and passengers will be able to book the new product starting in August.
This cabin upgrade complements Eurowings’ existing tiered seating options, which include traditional business class with a blocked middle seat, SMART extra legroom seating, and standard economy. Each Premium BIZ aircraft will include eight seats across two rows at the front of the cabin, offering enhanced privacy and a more relaxed atmosphere for extended journeys.
Eurowings CEO Jens Bischof said the new product underscores the airline’s goal to lead Europe’s value segment by offering elevated comfort without sacrificing affordability. He emphasized that the added privacy and enhanced passenger experience will make longer flights significantly more enjoyable. Bischof also noted that this initiative aligns with the carrier’s broader efforts to differentiate its services while maintaining its position as a cost-effective option for European travelers. The Premium BIZ launch will also serve as a test case for other carriers within the Lufthansa Group, offering valuable insights for configuring future aircraft fleets.
The seat innovation comes amid the airline’s largest-ever fleet renewal, which includes an order for 40 Boeing 737-8 aircraft placed earlier this year. These aircraft are expected to enter service in the coming years with redesigned cabins and a seating capacity of up to 189 passengers. Lufthansa Group highlighted the order as part of its strategy to promote more sustainable aviation practices, citing lower fuel consumption, reduced emissions, and quieter operations. The total investment in the new aircraft is valued at $5 billion.
According to Bischof, the new Boeing jets will significantly enhance cost efficiency, helping Eurowings maintain competitive fares while advancing toward environmental goals. He stated that such technological advancements are crucial for any airline seeking to remain viable in the evolving market landscape of the 2030s. As Eurowings introduces Premium BIZ and prepares to modernize its fleet, it is positioning itself to meet the growing expectations of travelers and stakeholders alike, reinforcing its commitment to value-driven service with elevated comfort.
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