Exoticca Launches AI Platform to Power Connected Trips

Exoticca, the multi-day tours specialist, has unveiled an artificial intelligence-powered platform called SmartFare to streamline the way travelers plan and book complex, multi-component journeys. The technology aims to simplify trip customization by intelligently matching flights, hotels, transfers, and activities to Exoticca’s tour packages, enhancing both user experience and operational scalability.

At the heart of SmartFare is a dynamic system that evaluates up to 6.5 million flights daily, factoring in criteria such as price, layover time, and travel duration. This enables the platform to identify the most optimal flight connections in real time. The tool is designed to respond to market conditions instantly, making it particularly effective during high-demand periods like Black Friday, when Exoticca may need to generate thousands of personalized trip combinations in a single day.

Beyond flights, SmartFare also curates hotel, transfer, and activity options by analyzing key variables including location, customer reviews, service quality, and pricing. According to the company, this integrated system helps travelers secure the best value for each trip element while maintaining consistency and quality across the full travel experience.

CEO Pere Vallès emphasized that SmartFare represents the company’s broader mission of redefining travel planning. “We’re blending cutting-edge technology with deep local expertise,” Vallès said. “With SmartFare, we’re curating experiences that deliver exceptional value and quality, both in the air and on the ground. We want travelers to enjoy every step of their journey without stress or compromise.”

In a recent interview, Vallès shared that recent equity and venture debt funding is being used to strengthen Exoticca’s technology platform, particularly to modularize its offerings and expand its role in the connected trip space. He defined a connected trip as one composed of multiple interdependent components that must remain in sync throughout the traveler’s journey. Achieving this level of coordination, Vallès said, requires significant investment in technology infrastructure.

SmartFare is part of a broader digital transformation strategy by Exoticca, which also includes the introduction of fintech-style services such as a Best Price Guarantee and Flex Cancellation. These features are designed to boost consumer confidence and provide added flexibility during the booking process.

By using AI to unify the planning and purchasing of trip components, Exoticca aims to eliminate complexity and create more seamless experiences for its customers. With SmartFare, the company is positioning itself at the intersection of tour operation and intelligent travel orchestration, a move that reflects evolving expectations in the packaged travel sector. As travelers seek greater personalization and value, Exoticca’s technology-first approach may offer a competitive edge in the race to deliver fully connected and effortlessly coordinated trips.

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Exoticca Launches AI Platform to Power Connected Trips

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