Exploring the Best of Experiential Tourism in Europe: Top Picks for 2024
The landscape of travel is continuously evolving, with experiential tourism at the forefront of this change. In recent years, there has been a significant uptick in travelers seeking immersive, active, and nature-focused experiences. According to Mabrian, a travel intelligence company, there’s been an 8 percent global increase in demand for such travel since 2019, with Northern European countries leading the trend.
For those planning a European getaway in 2024, here are the top destinations poised to satisfy the growing appetite for experiential tourism:
Iceland, Norway, Finland, Slovenia, and Switzerland are at the heart of this travel revolution. These countries have captured the interest of over 60 percent of travelers seeking experiential holidays, according to Mabrian’s analysis. These destinations are ideal for those looking to delve into activities like active tourism, nature exploration, gastronomic experiences, and wellness retreats.
Italy, France, and Germany also feature prominently as key players in 2024’s travel trends. Italy, known for its rich history and culinary delights, tops the list of trending destinations. France and Germany follow closely, offering a blend of cultural heritage, natural beauty, and culinary excellence.
Piedmont Region in Italy is a standout for its cultural and natural attractions, with cities like Turin and Alba offering unique gastronomic experiences. Its improved flight accessibility makes it an even more attractive destination.
New Aquitaine in France, encompassing Bordeaux, Biarritz, and Limoges, is celebrated for its wine and food culture, combined with active tourism opportunities. Stable air connectivity enhances its appeal to travelers.
East of England in the United Kingdom, covering areas like Cambridge, Essex, and Norfolk, balances cultural and natural offerings, making it an emerging destination for those seeking a mix of experiences. Its solid connectivity supports its growing popularity.
Mabrian’s comprehensive analysis, based on over 380 million tourist mentions online and AI-driven sentiment analysis, highlights a dynamic shift towards experiential travel. These destinations, with their rich cultural, natural, and gastronomic attractions, are perfectly poised to meet the evolving preferences of travelers in 2024.
Whether it’s the rugged landscapes of Northern Europe or the historical and culinary richness of countries like Italy, France, and Germany, these destinations offer an array of immersive experiences for the modern traveler. From cultural explorations to nature adventures, Europe in 2024 promises to be a haven for those seeking more than just a typical holiday.