Fly Fairly Acquires Gen Z Travel Platform LFG to Boost Discovery and Flexibility

Fly Fairly, a travel booking platform known for its flexible payment options, has acquired Gen Z-focused travel discovery engine LFG for an undisclosed sum. The acquisition aims to enhance Fly Fairly’s appeal to younger travelers by integrating LFG’s social, visual-first planning tools.

Founded in Singapore in 2024, Fly Fairly operates in over 10 global markets including the U.S., U.K., Canada, Europe, Oceania and Southeast Asia. The platform supports bookings with more than 650 airlines and offers over 100 payment methods, including Buy Now, Pay Later services, cryptocurrencies and e-wallets.

LFG, short for “Let’s Fly, Go,” offers a unique blend of inspiration and planning tools modeled after platforms like Spotify and Pinterest. It allows users to search for and save destinations into shareable “Placelists,” encouraging collaborative trip planning and social sharing—features that resonate strongly with Gen Z audiences.

The acquisition is part of Fly Fairly’s broader strategy to become the most flexible and youth-oriented online travel agency. As part of the deal, LFG co-founders Darryl Han and Foo Shi Hong will join Fly Fairly’s leadership team to lead efforts in product innovation, content and strategic growth.

“We saw what LFG had built and didn’t hesitate,” said Alex Yardley, founder and CEO of Fly Fairly. “This acquisition isn’t just a step forward. It’s a commitment to lead with clarity and purpose. Together, we’re redefining what travel means for the next generation.”

Tags: phocuswire, SyndicEx250629B

Fly Fairly Acquires Gen Z Travel Platform LFG to Boost Discovery and Flexibility

Related Posts