Formentera Rises as Ibiza’s Chic Competitor

Formentera is emerging as a top destination, challenging its famed sibling, Ibiza, for the crown of holiday hotspots. While Ibiza has maintained its allure among travelers for decades, attracting celebrities and royalty alike, Formentera is now catching the eye of high-profile visitors, including supermodel Kendall Jenner.

This season, Jenner was spotted enjoying Formentera’s laid-back charm, indulging in a seafood lunch at Es Molí de Sal, famous for its view of the pink-tinged sands of Ses Illetes. The presence of Gucci’s creative director, Sabato De Sarno, who found inspiration for his spring 2025 collection during his stay, underscores the island’s growing influence.

Formentera boasts a wild, natural beauty and a history rich with 1970s counterculture—Joni Mitchell even penned her album “Blue” here. The island, only accessible by a 30-minute ferry ride from Ibiza, is transitioning from a day-trip destination to a stand-alone luxury retreat. Newly opened hotels like Casa Pacha and Dunas de Formentera offer understated elegance and eco-luxury, aligning with the island’s serene and unpretentious vibe.

Additionally, the boutique hotel Teranka, set in a pine forest near Migjorn beach, exemplifies rustic chic with its bohemian flair and meticulous attention to detail, reminiscent of the legendary Marbella Club. Its commitment to quality is evident in everything from the bespoke Le Labo products in the bathrooms to the locally sourced stoneware used in its dining areas.

As Formentera continues to develop its luxurious accommodations and unique cultural offerings, it stands poised not just as an alternative to Ibiza but as a destination in its own right, attracting those who seek both relaxation and refined luxury.

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