Emirates launches x Bvlgari collection with FORMIA

FORMIA has collaborated with Emirates and Bvlgari to create the Emirates x Bvlgari collection for the airline’s premium class passengers.

The collection presents eight kits for male and female passengers travelling first class and business class. Each bag is embossed with the distinctive Bvlgari logo, has a Bvlgari branded inner lining and outer colour palettes that complement the exclusive Bvlgari fragrance found inside.

Each first class kit contains a 30 ml bottle from the BVLGARI LE GEMME fragrance collection.

Female first class passengers are offered the BVLGARI LE GEMME fragrance ‘RUBINIA’, showcasing intensity and power in a burning elixir of red Sandalwood. Male first class passengers receive the BVLGARI LE GEMME fragrance ‘TYGAR’, named the magnetic gemstone Tiger’s Eye.

The female and male first class bags (pictured) are made from a black faux leather and boast a striking red and tan trim respectively. Both bags come in two sleek designs, aligned with the fragrances they contain.

Female business class bags have a luxurious gold faux leather finish and contain the fragrance OMNIA CRYSTALLINE, a luminous and delicate scent inspired by the clarity of pure crystal. The male business class bags come in a two-tone fabric with a functional carry handle and draw on the fragrance ‘AQVA POUR HOMME’. Passengers will also receive luxurious Bvlgari cosmetics that include a lip balm, body lotion and face cream, all in their respective fragrances.

All eight bags have been designed to have versatile uses, from cosmetic bags to travel pouches. Additionally, FORMIA created essential on-board items with sustainability in mind, which include toothbrushes, combs and mirrors made of wheat straw and a dental kit that was once packed in a plastic box but now comes wrapped in rice paper.

“Working with such prestigious brands as Emirates and Bvlgari is always a joy and we are particularly proud of the results of this collaboration. Not only does it ooze sophistication and opulence, it also addresses the growing need for re-usable and long-lasting designs such as we did with the bags but also with the accessories’ that we have created that go towards reducing plastic use. At FORMIA we relish in delighting passengers and offering the chance to disembark with a scent from the much coveted ‘BVLGARI LE GEMME’ collection does just that,” commented Roland Grohmann, FORMIA’s CEO & Managing Partner.