Fortnight Collective shows “The Steamboat Way”

Steamboat Ski and Resort Corp. with Fortnight Collective tapped cowboy poet Randy Rieman as the voice of its “The Steamboat Way” campaign to celebrate its 60 years in business. The push features a nearly 2-minute long spot of Rieman reading Arthur Chapman’s “Out Where the West Begins” with a backdrop of wintry and western scenes.