Giant Foods elevates POC brands via new label system

Giant Food is taking its diversity initiatives to a new level by adopting a label system that spotlights 3,100 products from 218 vendors that are owned by BIPOC- and veterans. “We’re committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers and our communities,” says Giant Food President Ira Kress.