Grapevine Partners with Travelogix to Spur Hotel Attachment Rates

Travel trip experience startup Grapevine is partnering with Travelogix, a supplier of data solutions for travel management companies, in an effort to help TMCs boost hotel attachment rates, the companies announced.

Per the partnership, Travelogix is providing booked travel data to Grapevine that will let Grapevine provide remarketing solutions for TMCs, creating automated email promotions of hotels and other ancillary services to travelers. Grapevine founder and CEO Jack Dow in a statement said the partnership would enable Grapevine to provide TMCs “a seamless data integration solution” with “little to no heavy lifting from the TMC’s end.”

Grapevine launched in 2019 and last year won both BTN’s Innovator of the Year award and top innovation honors at The Business Travel Show Europe.

Michael B. Baker  www.businesstravelnews.com