Groupo Lomas: Pioneering Excellence in Mexican Hospitality and Travel

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Groupo Lomas, a prominent family-owned Mexican enterprise based in Cancun, has been a beacon of excellence and innovation in the hospitality and travel industry since its inception in 1981. Founded by Mrs. Dolores López Lira and her husband, Mr. José Luis Martínez Alday, the company has carved a niche for itself, particularly among travel agents in the US, Canada, and Latin America, thanks to its commitment to personalized service and attention to detail.

Celebrating 40 years of success, Groupo Lomas has not only won the hearts of numerous clients but has also earned the unwavering trust and loyalty of thousands of travel advisors across the globe. The company’s reputation is further bolstered by its commendable actions during the COVID-19 pandemic. In a show of extraordinary commitment to their nearly 5,000 employees, the Lira-Martínez family redirected construction funds for a new hotel project to support their staff financially during the challenging period.

Best known for managing over a million transfers annually, Groupo Lomas is a leading provider of transportation for excursions and travel needs in Cancun. However, the company’s impressive portfolio extends beyond transportation, owning ten exquisite hotels with over 2,000 rooms in the Cancun region. These properties include the stunning Palafitos, featuring overwater bungalows at El Dorado Maroma, Generations Riviera Maya, and the family-favorite Nickelodeon Hotels & Resorts in Riviera Maya.

Groupo Lomas has always prioritized travel agents, offering a dedicated sales reservation center, along with generous commission packages and incentives. Their focus on building strong relationships with travel professionals was evident at their annual event, LAW (Lomas Appreciation Week). Here, over 300 top-performing travel agents were honored with an awards gala and a lavish 17-course welcome dinner, acknowledging their significant contributions to the company’s growth.

At the event, the Lira-Martínez family and top management introduced the agents and media to their team of talented professionals, including the new CEO and General Director, Francisco Gutiérrez. Gutiérrez shared the company’s vision and ambitious plans for elevating Groupo Lomas to new heights, encapsulating their dream of “making a better Mexico.”

With such a dynamic team at the helm, Groupo Lomas is poised to continue its legacy of innovation and excellence in the Mexican hospitality sector. Their journey from a modest family business to a powerhouse in the travel industry is a testament to their dedication, hard work, and visionary approach. As they move forward, Groupo Lomas stands as a shining example of how passion and commitment can lead to remarkable achievements in the world of travel and hospitality.

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