Groups360 Raises $35M, Plans GroupSync Acceleration

Group travel booking platform Groups360 has completed a $35 million funding round, the company announced Wednesday.

The round was led by Zigg Capital and included Blackstone Innovations Investments and Fir Tree Partners, who joined existing hotelier investors Accor, Hilton, IHG Hotels & Resorts and Marriott International.

Groups360 said the funding is intended to accelerate growth of the Nashville-based company’s GroupSync tool, a proprietary booking platform for both hotel rooms and meeting space. GroupSync allows instant booking for group stays at more than 7,000 properties and booking capabilities at 200,000 properties worldwide, according to the company.

This is Groups360’s first funding round since the company in 2019 raised $50 million from the four hotel companies, raising antitrust questions at the time.

Terri Hardin  www.businesstravelnews.com