Grupo Xcaret Reveals $700M Transformation at FITUR 2025
Grupo Xcaret unveiled exciting details about its upcoming projects and developments during a private event at FITUR 2025 in Madrid, highlighting the hospitality company’s evolution in accommodation, gastronomy, and sustainable tourism.
The company’s flagship property, Hotel Xcaret México, announced a significant transformation backed by a $700 million investment. This expansion will introduce 1,800 rooms across 10 “Casas,” specifically designed to cater to multigenerational groups. The enhanced amenities include innovative spaces such as Hotelito, a children’s hotel, Lunateca, an immersive play center, Paxanguería, a teen-exclusive club, and Xinema, a 24-hour restaurant-cinema. Additionally, adults will enjoy the new Xupes, a speakeasy featuring the exclusive taco bar Pavajarla. The property will also feature a renovated Muluk Spa Familia, which combines relaxation and entertainment for both families and adults.
In the realm of gastronomy, Grupo Xcaret announced the opening of XAL restaurant at La Casa de la Playa in the first quarter of 2025. Led by the renowned Chef Andoni Aduriz, XAL will celebrate the cultural and culinary legacy of the Manila Route, blending influences from Mexico, the Philippines, and the Basque Country. The restaurant aims to merge Mexican culinary traditions with contemporary techniques, offering guests a unique dining experience.
Cultural events are also a key component of Grupo Xcaret’s strategy. The company plans to host the second edition of Apapaxoa, a festival celebrating Mexican cuisine, the Feria Xcaret de Arte Popular Mexicano, showcasing Mexico’s artisanal heritage, and the fourth annual Festival Paax GNP, directed by maestro Alondra de la Parra. These events are designed to immerse guests in the rich cultural tapestry of Mexico, enhancing their overall travel experience.
Grupo Xcaret emphasized its commitment to economic development and sustainability during the event. The company highlighted its role in generating over 1,600 direct jobs in the Riviera Maya. Chief Hotels Officer Akis Neocleous noted that eco-integrative architecture and environmentally friendly technology remain fundamental to all of the company’s projects, ensuring that growth is achieved responsibly.
To celebrate these exciting developments, Grupo Xcaret announced a special promotion running for 30 days from February 10, 2025. The promotion offers free stays for children under 18 when rooms are booked for two adults, valid for stays throughout the year. This offer underscores Grupo Xcaret’s dedication to family-friendly travel and making luxury accessible to a broader audience.
Anna Nash, President of Explora Journeys, a subsidiary of Grupo Xcaret, expressed enthusiasm about the Grand Journeys collection, emphasizing the blend of luxury and wellness that defines the company’s offerings. “Our Grand Journeys represent the epitome of transformative ocean travel. These journeys are designed to provide our guests with the ultimate luxury of time, space, and personal discovery, while delivering curated experiences both onboard and ashore,” Nash stated.
Grupo Xcaret’s strategic investments and innovative offerings position the company as a leader in the luxury and sustainable tourism sectors. By expanding its accommodations, enhancing culinary options, and hosting cultural events, Grupo Xcaret aims to provide guests with unparalleled travel experiences that celebrate both comfort and cultural immersion.
As Grupo Xcaret continues to evolve, its focus on sustainable growth, economic development, and exceptional guest experiences ensures that it remains at the forefront of the global hospitality industry. The company’s dedication to creating memorable and meaningful journeys for its guests highlights its role as a pioneer in redefining luxury ocean travel.
For more information about Grupo Xcaret’s projects and to take advantage of the special promotion, visit Grupo Xcaret’s official website.
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