Hard Rock Announces Massive New Loyalty Program Deal With Royal Caribbean and Celebrity Cruises
Hard Rock International, Seminole Gaming, Royal Caribbean International, and Celebrity Cruises have forged a groundbreaking global partnership, offering travelers unprecedented perks and discounts across all four iconic brands.
This monumental deal brings together millions of loyal customers from each brand’s loyalty and casino rewards programs, granting them access to reciprocal benefits. Unity by Hard Rock, Royal Caribbean’s Club Royale, and Celebrity Cruises’ Blue Chip Club members will now enjoy reciprocal benefits when they play, stay, dine, or shop at participating Hard Rock locations or sail on any Royal Caribbean or Celebrity ship.
Jeff Hook, executive vice president and chief marketing officer of Seminole Hard Rock Support Services, described the partnership as a “marriage made in heaven,” offering customers limitless opportunities.
Key benefits for loyalty members include:
- Unity by Hard Rock members: Enjoy discounts on Royal Caribbean and Celebrity vacations and qualify for exclusive cruise giveaways. Top-tier members receive annual complimentary cruises on select ships and itineraries.
- Club Royale and Blue Chip members: Access exclusive discounts and perks at participating Hard Rock locations, including annual complimentary trips at select Hard Rock hotels and casinos globally for premium tier members.
Additionally, employees of the partnering brands receive a 20 percent discount on food, nonalcoholic beverages, select retail, and select Royal Caribbean and Celebrity vacations. With over 20,000 team members in Florida alone, this discount extends to a large workforce.
The partnership is a natural fit, as both Hard Rock and the cruise lines operate in many of the same locations. Hard Rock’s research reveals a strong desire among customers to cruise, with Royal Caribbean and Celebrity Cruises topping their list of preferred cruise lines.
This collaboration allows customers and employees of Hard Rock International, Seminole Gaming, Royal Caribbean, and Celebrity Cruises to seamlessly explore entertainment, travel, dining, and gaming experiences both on land and at sea. It’s a win-win for everyone involved, creating endless opportunities for memorable adventures.