Hard Rock International and First Insight Announce Expanded Partnership

First Insight, Inc., the world’s leading technology company that is transforming how companies make products and service creation, pricing and marketing decisions, today announced an expansion of its partnership with Hard Rock International, a global leader in the hospitality, leisure and gaming industry. Using First Insight’s consumer-driven Experience Management (XM) platform, Hard Rock is able to make faster and better product and marketing decisions, driving sales and margin gains in its merchandise, restaurants and casinos.

Hard Rock realized the need to expand its utilization of First Insight’s Experience Management (XM) platform for its ability to deliver actionable insights across a variety of functions like product and service design, pricing, menu creation, brand value assessment and consumer segmentation and marketing.

“Hard Rock has leveraged First Insight for four years, primarily in Product Experience (PX) testing. We have made the decision to expand the use of the platform into new areas based on First Insight’s ability to deliver a measurable ROI,” said Benito Mendez, Vice President of Merchandising at Hard Rock International. “We are now using the First Insight Consumer Experience (CX) capabilities to test it in the restaurant side of our business, and we are using the Brand Experience (BX) capabilities to test marketing messaging, promotions and to segment our data by consumer group.”

“Hard Rock is a well-known international leader in the hospitality market,” said Greg Petro, CEO and founder of First Insight. “Increasingly, our customers in the hospitality, travel and leisure space are leveraging the First Insight platform to better listen to their customers and deliver products and services they want, at prices they are willing to pay. Hard Rock has been a great partner of First Insight’s for four years, and we are excited to expand the partnership and deliver value in new areas.”