Hilton Accelerates Expansion Across the Caribbean and Latin America

Hilton’s growth across the Caribbean and Latin America (CALA) is reaching new heights, says Pablo Maturana, the company’s new vice president of development for the region. Following a record-breaking 2024, Hilton is pushing what Maturana calls “accelerated expansion,” with over 40 new deals already signed by mid-2025—surpassing last year’s total.

Hilton currently has 150 hotels in the CALA pipeline, representing around 20,000 rooms across more than 25 countries. Projects span over 15 of Hilton’s brands, reflecting strong demand in both leisure and business travel. Upcoming highlights include new resorts in Cancun, Grand Cayman, and Turks & Caicos, plus city hotels in Medellín, Guadalajara, and San José.

Luxury and lifestyle hotels are leading the charge. Hilton now operates more than 100 properties in these segments across the region, including Waldorf Astoria Costa Rica Punta Cacique, Waldorf Astoria Los Cabos Pedregal, and Waldorf Astoria Riviera Maya. More are coming, such as Waldorf Astoria San Miguel de Allende (2027) and Waldorf Astoria Turks & Caicos Dellis Cay (2028). Nearly 45 luxury and lifestyle hotels—over 25% of Hilton’s pipeline—are planned, with Curio Collection and Tapestry Collection spearheading growth.

Mexico remains Hilton’s largest market in the region, with more than 109 hotels open and 45 more in the pipeline. Brazil and the Dominican Republic are also seeing rapid expansion. Hilton is also redefining the all-inclusive segment with curated experiences, wellness-focused amenities, and multi-generational accommodations, all backed by the strength of the Hilton Honors loyalty program.

Maturana says Hilton’s sustainability strategy—Travel with Purpose—remains central, emphasizing energy efficiency, waste reduction, and community partnerships tailored to each destination.

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