Hilton and AmEx Aid SoCal Wildfire Relief
In a powerful demonstration of corporate social responsibility, Hilton Hotels and American Express are joining forces to provide critical support to those affected by the devastating Southern California wildfires. The two industry leaders have announced a significant contribution aimed at alleviating the hardships experienced by communities in the greater Los Angeles area.
Hilton and American Express are partnering to offer an impressive 20,000 hotel room nights free of charge for people impacted by the wildfires. This initiative will help provide a safe and welcoming place for individuals and families who have been displaced or who need a refuge during these trying times. With local communities in dire need of shelter and support, the collaboration is a timely effort that underscores the power of hospitality to serve as a force for good.
Hilton’s commitment to Southern California runs deep. Having established its headquarters in Los Angeles over 40 years ago, the company has developed a strong connection with the region. “All natural disasters take a toll on our people and communities, and this one weighs particularly heavy given our long history in California,” said Christopher J. Nassetta, president and CEO of Hilton. He further emphasized that in moments of extreme need, the hospitality industry has an even greater responsibility to assist those affected. “Our founder’s belief that hospitality can be a force for good carries even greater meaning at times like these,” Nassetta added. The commitment to support extended beyond just providing accommodation—Hilton is also coordinating with local nonprofit groups to facilitate a smooth and effective relief response.
The collaboration with American Express also builds on a long-standing history of partnership. Stephen J. Squeri, chairman and CEO of American Express, expressed his solidarity with the affected communities, highlighting the company’s renewed focus on assisting those in crisis. “During this time of extreme need, we are, once again, partnering with Hilton to provide shelter to those displaced from their homes, as well as to the courageous first responders who are relentlessly battling these ongoing wildfires in Los Angeles County,” Squeri stated. The relief efforts reflect not only a commitment to supporting immediate shelter needs but also a dedication to long-term rebuilding and recovery in impacted areas.
Over the past five years, Hilton and American Express have successfully collaborated on various initiatives to provide comfort and accommodation during emergencies. Together, the companies have offered more than two million room nights to individuals, families, and first responders affected by crises. This track record sets a strong foundation for the current initiative, reinforcing the idea that corporate partnerships can create substantial relief during natural disasters.
In addition to offering free room nights, Hilton is inviting its Hilton Honors members to play a role in the relief efforts. Members can donate their reward points to support organizations like the American Red Cross, the Los Angeles Fire Department Foundation, and other local nonprofits that are actively engaged in the wildfire response. This collaborative spirit between corporations and community members exemplifies the broader commitment to helping people recover and rebuild their lives.
With more than 80 Hilton hotels located in the Los Angeles area, this initiative is poised to make a significant impact. The combined resources of Hilton and American Express are set to offer immediate relief while also laying the groundwork for long-term recovery in one of Southern California’s hardest-hit regions.
As the wildfires continue to pose challenges for local communities, the timely intervention by Hilton and American Express offers both hope and practical assistance. Through their dedicated efforts, the companies reaffirm their commitment to not only delivering exceptional service in hospitality but also to standing by communities in times of need.
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