Hilton, Hyatt, Marriott 2026 Outlook After 2025

Hilton, Hyatt and Marriott have released full-year 2025 financial results, underscoring the resilience of the world’s largest hotel companies amid economic headwinds that early in the year threatened to slow travel demand. The takeaway for 2026 is clear: luxury and all-inclusive leisure travel remains strong, fee-driven models continue to generate cash, and development pipelines are at record or near-record levels.

Marriott International struck a cautiously optimistic tone for 2026. The company acknowledged softer travel spending among low- and middle-income U.S. households, trimming its revenue per available room (RevPAR) outlook. While analysts projected 2.3 percent RevPAR growth, Marriott forecast a range of 1.5 to 2.5 percent. In 2025, RevPAR in the U.S. and Canada was flat, though global RevPAR rose 2 percent and net rooms increased more than 4.3 percent. Marriott ended the year with roughly 610,000 rooms in its global development pipeline, up 6 percent year over year, reinforcing confidence in long-term expansion.

Hyatt Hotels Corporation delivered stronger momentum, particularly in luxury and all-inclusive segments. Fourth-quarter comparable system-wide RevPAR increased 4 percent, while Net Package RevPAR for all-inclusive resorts rose 8.3 percent, reflecting sustained demand for its Inclusive Collection. For the full year, system-wide RevPAR grew 2.9 percent, with all-inclusives up 8.6 percent. Hyatt expanded its portfolio by 7.3 percent and reported a development pipeline of approximately 148,000 rooms. Looking ahead, Hyatt expects 2026 RevPAR growth of 1 to 3 percent, net rooms growth of 6 to 7 percent and continued increases in gross fee revenue and adjusted EBITDA, highlighting the strength of its asset-light strategy.

Hilton Worldwide also closed 2025 on solid footing. Fourth-quarter system-wide comparable RevPAR rose 0.5 percent, while full-year RevPAR increased 0.4 percent. The company reported full-year net income of $1.46 billion and adjusted EBITDA of $3.72 billion. Hilton added 97,000 rooms in 2025, achieving net unit growth of 6.7 percent and building a record pipeline of more than 520,000 rooms globally. For 2026, Hilton anticipates RevPAR growth of 1 to 2 percent and net unit growth between 6 and 7 percent, supported by global events and steady demand.

Across all three companies, the 2026 outlook points to moderate RevPAR growth, expanding pipelines and continued strength in high-end leisure travel.

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