Hilton Unveils McLaren Racing Suite in London
Hilton and McLaren Racing are celebrating 20 years of partnership with the launch of a limited-time themed suite at The Trafalgar St. James London, Curio Collection by Hilton. Dubbed the “Stay Like McLaren Racing” experience, the immersive suite will be available for booking from July 8–20, 2025, just in time for the Formula 1 British Grand Prix at Silverstone.
The suite, inspired by McLaren’s signature paddock environment, invites guests to live like a member of the iconic F1 team. Guests will enter through a distinctive papaya-orange door and step into a room outfitted with authentic McLaren F1 memorabilia, twin racing simulators, a fully interactive pit wall streaming live race day content, and an in-room bar. Each morning, guests will also enjoy a fresh smoothie delivery, echoing the team’s race-day wellness routine.
Mark Weinstein, Hilton’s chief marketing officer, emphasized the significance of the partnership, stating, “For 20 years, Hilton has supported the McLaren team on and off the track. This unique suite offers fans a money-can’t-buy experience that brings them closer to the world of Formula 1 and the McLaren team lifestyle.”
McLaren Racing’s CMO, Louise McEwen, echoed the sentiment, noting that the long-standing collaboration with Hilton allows both fans and the racing team to stay energized and connected throughout the season. “We invite fans to celebrate this milestone with us through this extraordinary suite and exclusive experiences,” she said.
Hilton Honors members can also bid points for exclusive fan packages, including:
- A rooftop lunch on July 2
- A Formula 1-themed cocktail evening on July 7
- A special dinner and entertainment event at The Rooftop
- VIP rooftop access for Silverstone’s Friday practice on July 4
This one-of-a-kind activation blends racing excitement with luxury hospitality, allowing fans to “stay like a winner” and experience Formula 1 fandom like never before.
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