Hilton Updates Loyalty Program Benefits, Status
requirements, the company announced Wednesday. Some changes are an extension of those made in light of the Covid-19 pandemic.
Hilton once again will pause points expiration, now until Dec. 31, 2022. It also will extend Honors status through March 31, 2023, so members can maintain status perks and benefits longer, according to the company. In addition, the company will extend rollover nights for members of every status tier—Silver, Gold or Diamond—so all completed 2021 nights automatically roll over and count toward 2022 tier qualifications.
The company has reduced its tier qualifications for 2022 by 30 percent from 2019 requirements. Last year, qualifications were reduced by 50 percent. For example, Gold status will require 28 nights, 14 stays or 52,500 points in 2022, compared with 20 nights, 10 stays or 37,500 points required in 2021. Prior to the pandemic, 40 nights, 20 stays or 75,000 points were required.
The bonus-night threshold has been upped to 30 nights in 2022 from the 20 required in 2021. Pre-pandemic it was 40 nights. This means a member will earn 10,000 bonus points at 30 nights, 10,000 bonus points for every 10 additional nights after 30, and a one-time 30,000 bonus-point addition at 60 nights.
Hilton also has updated its elite status gifting requirements. A member can give a one-time gift of Gold status for a friend or family member at 40 nights versus 30 in 2021. They can gift an upgrade of Diamond status at 70 nights, versus 60 nights in 2021. Both requirements are fewer than what was needed pre-pandemic.
Donna M. Airoldi www.businesstravelnews.com