Hitting the herd: traffic lights, bubbles or bust

Vaccination success is driving airline route recovery but the travel and tourism industry remains severely impacted by the COVID-19 pandemic.

Airlines need to ‘make hay while the sun shines’ this year more than ever before, and it will be those countries that are more advanced with their vaccination programmes that will be the winners.

Summary:

• Research suggests travel and tourism will bounce back when restrictive barriers start to be removed
• Airlines adding services this year that seemed unlikely before COVID-19
• Some countries devastated by tourism restrictions but new market representatives are approaching some countries where travel is permitted
• Demand is being influenced demographically
• Travel corridors are driving bookings