Holland America Debuts First Lipstick Bar at Sea

Holland America Line is adding a new touch of glamour to cruising with the debut of Blend Bar, the first lipstick blending bar at sea. The innovative experience allows guests to design, create, and name their own custom lipstick or gloss during an interactive, hands-on session guided by a beauty consultant.
Participants can choose from more than 30 pigments, four finishes—Butter, Crème, Matte, or Gloss—and over 20 flavors to craft a personalized lip product. Guests can also add dimension with frost, shimmer, or iridescent effects, making each creation truly unique.
Once the perfect shade is blended, the custom formula is melted and poured into a lipstick mold or gloss tube. Guests then name their creation and receive their finished product along with a personalized formula card listing all ingredients, so they can recreate it in the future.
The Blend Bar experience costs $65 for a custom lipstick or liquid matte, and $60 for a personalized lip gloss. The activity is now available aboard Nieuw Statendam, Eurodam, Westerdam, Oosterdam, Zuiderdam, Volendam, and Zaandam. Holland America Line plans to roll out Blend Bar to its remaining four ships by mid-November.
“Today’s travelers are looking for more than just a vacation—they want exclusive experiences like Blend Bar that feel personal, immersive, and meaningful,” said Carole Biencourt, vice president of onboard revenue for Holland America Line. “This new concept adds a fun, creative element to the cruise experience while giving guests something truly unique to take home.”
The launch of Blend Bar underscores Holland America’s growing focus on personalization and experiential luxury. By offering travelers the opportunity to create their own beauty product at sea, the cruise line blends creativity, self-expression, and indulgence—making this one of its most innovative onboard experiences yet.
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