Holland America Teams with Wheel to Launch Cruise Week
Holland America Line is set to make waves in early 2025 by partnering with the iconic “Wheel of Fortune” for its inaugural “Cruise Week,” scheduled from January 13-17, 2025. This industry-first collaboration will see the beloved game show take over the broadcast week with a nautical twist featuring Holland America Line, as its signature flags adorn a specially designed port-themed set. Each day, “Wheel of Fortune” will spotlight a different global destination, inviting viewers to experience the rich travel possibilities offered by the cruise line.
As part of the promotion, Holland America Line is also enhancing its “Start Your Journey” wave sale by adding a $25 deposit incentive. This offer is available for guests booking cruises or cruisetours from January 13 through January 20, covering sailings from summer 2025 through spring 2026. The promotion is designed to ease the booking process and generate excitement among prospective passengers.
Adding even more sparkle to the event, the cruise line will give away 7-day cruises for two—complete with roundtrip airfare—valued between $7,000 and $9,000. These exciting prizes will be integrated into several segments during the week-long celebration. The prizes will appear in multiple game segments, including “The Wedge” (a prize on the wheel), “Third Round Prize Puzzles” (which guarantees a winner each night), “At-Home Sweepstakes” for viewers, and “Fan Friday,” another prize opportunity for at-home participants.
Kacy Cole, Chief Marketing Officer at Holland America Line, explained, “As a company that has been sailing for more than 150 years, we continue to innovate ways that meaningfully reach our guests. By creating our own Cruise Week and partnering with a celebrated show like ‘Wheel of Fortune,’ our sponsorship allows us to connect with a captivated audience—both loyal Holland America cruisers and those new to our brand. We look forward to showcasing our global destinations on one of the most iconic wheels in the world.”
This bold initiative represents Holland America Line’s commitment to merging classic entertainment with modern travel experiences. The Cruise Week promotion is expected to not only boost bookings but also reinforce the cruise line’s reputation as a leader in luxury travel. With engaging content and exclusive prizes, the event aims to create unforgettable moments for fans and passengers alike.
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