Hotels and Resorts Surge with Expansion and New Developments
March brought a wave of transformative news for the hospitality industry as hotels and resorts made bold moves with major expansions, new openings, and strategic brand enhancements. In one of the biggest headlines, Beaches Resorts announced an ambitious plan to invest nearly $1 billion to expand its family-friendly brand into three new Caribbean destinations. The expansion will see the debut of Beaches Barbados, Beaches Exuma, and Beaches Runaway Bay, with additional reservations already being accepted for the Beaches Turks and Caicos expansion scheduled for 2026. This Treasure Beach Village project, a $150 million investment, promises to introduce fresh family-centric accommodations, dining options, and exciting new experiences.
At the same time, Sandals Resorts has been making headlines with reports suggesting that the iconic family-owned company, which has been under the same ownership since 1981, is considering a sale for an estimated $6 billion to $7 billion. This potential move has sparked significant industry buzz as the company evaluates its future, while continuing to support its sister brand, Beaches Resorts, with innovative projects and expansive growth plans.
March also marked a month of impressive openings for new hotels and resorts. High-profile launches included ZEL Punta Cana and Wyndham Alltra Punta Cana, adding vibrant new properties to their destinations. Universal Orlando’s Terra Luna Resort and Salterra, a Luxury Collection Resort & Spa, also celebrated their grand openings, capturing the attention of travelers seeking distinctive vacation experiences. Moreover, a comprehensive list of top new hotels opening this year in Central and South America was unveiled, featuring properties like Tierra Atacama, Four Seasons Hotel and Residences Cartagena, and Nekajui, a Ritz-Carlton Reserve, among many others. These developments promise to reshape the travel landscape with an array of luxurious, culturally immersive, and thoughtfully designed accommodations.
Looking ahead, future hotel projects are already generating anticipation. Margaritaville Island Reserve Resort Roatán is expected to open in 2027 as the third property in the all-inclusive brand, offering 170 rooms and suites on a popular Honduran island. In addition, Royalton CHIC Jamaica Paradise Cove is set to open late next year at Runaway Bay, Jamaica, featuring 345 suites, multiple dining venues, and an adults-only all-inclusive concept that will be part of Marriott’s Autograph Collection. Hilton is also preparing to make waves with the Waldorf Astoria Texas Hill Country, scheduled for a 2027 debut. This new property will offer an enticing mix of hotel accommodations and residences, along with five distinct food and beverage options and an expansive 11,000-square-foot spa, setting a new standard for luxury and relaxation.
Global brand expansions have continued to shape the competitive landscape for hospitality giants. Accor is focusing on growing its luxury brands in North America while expanding its all-inclusive offerings in Central America. Marriott, meanwhile, is on track to sustain its record-breaking growth with a focus on new all-inclusive resorts and innovative resort brands. The addition of The Palace Madrid to Marriott’s Luxury Collection this month further underscores the company’s commitment to blending historical elegance with modern luxury, as the iconic hotel has hosted luminaries such as Ernest Hemingway and Pablo Picasso.
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