How Transavia France Boosts Its Ancillary Revenue with Planitas

Transavia France, the low-cost carrier under the Air France-KLM Group, has entered into a strategic partnership with Planitas, a leading data services partner, to boost its ancillary revenue generation. This collaboration is designed to leverage Transavia France’s valuable data to optimize customer-centric offers, ultimately enhancing ancillary revenue, customer satisfaction, and overall revenue.

By transforming Transavia France’s price decision-making processes, this partnership aims to provide personalized offers that result in increased ancillary revenue. Transavia France, known for operating more than 100 destinations with a fleet of 71 aircraft and serving over 9 million passengers annually, seeks to maximize ancillary revenue through dynamic pricing strategies and tailored offerings.

Nicolas Hénin, Chief Commercial Officer at Transavia France, expressed enthusiasm for the partnership, stating, “We are delighted to team up with Planitas. This partnership is in line with our growth and development trajectory. With the aim of maximizing our ancillary revenues, our teams will benefit from a technical solution around dynamic pricing and will be able to identify new opportunities for customer-centric offers.”

Planitas, founded in 2000 in Dublin, Ireland, is a specialist partner in data analytics solutions for airlines. Simon Grennan, CEO at Planitas, emphasized their commitment to this collaboration: “Planitas is delighted to partner with Transavia France. We bring our proven technology-enabled solution for price decisioning to Transavia, as well as a significant advisory element. This is grounded in our 20 years’ experience partnering with innovative airlines in the ancillary space. In a competitive airline market, our ancillary revenue optimization solution will power customer-centric offers for Transavia, delivering significant growth and providing customers with the offers they want at the optimum price.”

This strategic partnership signifies Transavia France’s commitment to enhancing its ancillary revenue capabilities while providing customers with tailored offerings and excellent service.

Sources: AirGuide Business airguide.info, msn.com, Transavia France, Planitas