Hyatt Completes Acquisition of Playa Resorts
Hyatt Hotels Corporation has officially completed its acquisition of Playa Hotels & Resorts N.V., a strategic move that significantly expands Hyatt’s presence in the all-inclusive resort sector. The transaction adds 15 premier beachfront properties across Mexico, the Dominican Republic, and Jamaica to Hyatt’s growing global portfolio.
Among the notable resorts now part of Hyatt’s collection are Secrets La Romana and Dreams La Romana in the Dominican Republic, Dreams Rose Hall in Montego Bay, Jamaica, as well as Hyatt Vivid Playa del Carmen and Sunscape Cancun in Mexico. Of the 15 acquired resorts, eight were already operating under Hyatt’s Ziva and Zilara brands through existing management agreements.
“With the addition of Playa, we are strengthening our leadership in the all-inclusive space through a combination of new locations, capabilities, and talent,” said Mark Hoplamazian, President and CEO of Hyatt. He added that the acquisition integrates Playa’s operational strengths with Hyatt’s global reach and loyalty platform, specifically its World of Hyatt program.
This latest acquisition marks another key milestone in Hyatt’s ongoing expansion in the all-inclusive market, which began in 2013 through its original partnership with Playa to develop the Hyatt Ziva and Hyatt Zilara brands. That strategy accelerated with Hyatt’s 2021 acquisition of Apple Leisure Group, and continued with a 2024 joint venture with Grupo Piñero for Bahia Principe Hotels & Resorts.
By bringing Playa fully into the Hyatt fold, the company not only gains access to new beachfront destinations but also strengthens its distribution, commercial operations, and regional expertise.
Javier Águila, President of Hyatt’s Inclusive Collection, highlighted the cultural and strategic alignment between the two companies. “This acquisition is a powerful combination of Playa’s commercial capabilities with Hyatt’s loyalty infrastructure and global distribution. Our shared values and commitment to service excellence make this a natural fit.”
For Playa, the acquisition represents the culmination of a nearly 20-year relationship with Hyatt. Bruce Wardinski, Playa’s outgoing Chairman and CEO, expressed his optimism for the future of the resorts under Hyatt’s stewardship. “We’ve built a strong reputation in all-inclusive hospitality, and I’m confident that the properties will continue to thrive as part of Hyatt’s world-class portfolio.”
The addition of these properties reinforces Hyatt’s position as one of the top players in the all-inclusive luxury resort segment. Guests will benefit from expanded vacation options, more integration with the World of Hyatt loyalty program, and enhanced access to top-tier beachfront destinations across the Americas.
As Hyatt continues to expand its footprint, the acquisition of Playa Hotels & Resorts underscores the company’s long-term commitment to the high-growth all-inclusive category and enhances its ability to deliver premium, curated travel experiences for both leisure and group travelers alike.
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