Hyatt Enters 2026 With Record Hotel Pipeline and Strong Growth
Hyatt Hotels Corporation is beginning 2026 with strong momentum following a standout performance in 2025, marked by record development activity and sustained growth across its brand portfolio. The Chicago-based hotel group closed the year with its highest number of U.S. room signings in five years and a new all-time high global development pipeline of approximately 148,000 rooms.
By the end of 2025, Hyatt’s pipeline represented roughly 40 percent of its total global room base, underscoring the company’s confidence in long-term demand and owner interest across multiple segments. Growth has been driven not only by brand expansion, but also by the continued strength of its loyalty ecosystem and data-driven development strategy.
The World of Hyatt loyalty program has played a key role in supporting Hyatt’s expansion. In 2025, the number of members staying more than 50 nights per year increased by 13 percent compared with 2024. Loyalty members also demonstrated significantly higher engagement, staying 62 percent more nights and spending an average of 93 percent more than non-members, reinforcing the program’s value to both owners and operators.
Hyatt President and CEO Mark Hoplamazian described 2025 as a milestone year for the company, highlighting disciplined portfolio growth informed by market insights, loyalty data and owner feedback. He emphasized that owners continue to choose Hyatt because of confidence in its performance model, the strength of its brands and the advantages of its global scale. Looking ahead, Hyatt plans to further invest in brand development, talent and technology to drive guest preference, owner returns and long-term value creation.
Brand-wise, Hyatt’s Classics portfolio, which includes Grand Hyatt, Hyatt Regency, Destination by Hyatt and Hyatt Centric, recorded signings in more than a dozen new global markets during 2025. In the Asia-Pacific region alone, these brands added nearly 6,000 rooms to the pipeline, reflecting continued demand for full-service and lifestyle-oriented properties.
Hyatt’s Luxury portfolio now accounts for more than 10,000 rooms in the pipeline, while the company’s newer Essentials brands—Unscripted by Hyatt, Hyatt Select and Hyatt Studios—represented over 65 percent of all new U.S. deals signed in 2025. Meanwhile, Hyatt is seeing accelerating momentum in its Lifestyle brands and Inclusive Collection, with ambitious expansion plans across the Caribbean, Latin America and Europe set to shape growth in 2026.
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