Hyatt Expands Luxury Hotels Across EAME Region
Hyatt Hotels Corporation is set to make a significant impact on the global hospitality landscape with plans to open new hotels in thirteen destinations across Europe, Africa, and the Middle East (EAME) between 2025 and 2028. This ambitious expansion underscores Hyatt’s commitment to growing its presence in key markets, catering to diverse traveler needs, and enhancing its portfolio with a blend of luxury and lifestyle offerings.
The EAME region, a cornerstone of Hyatt’s growth strategy, will witness a robust addition of hotels under various Hyatt brands. Notably, the Inclusive Collection, known for its all-inclusive resorts, is extending its footprint beyond the Caribbean to include stunning destinations in Greece, Spain, Portugal, and Bulgaria. This move aligns with Hyatt’s vision to offer comprehensive and immersive vacation experiences that cater to both leisure and business travelers seeking premium accommodations and exceptional service.
Among the new destinations, Hyatt will debut properties in Estonia, Iceland, Romania, Cape Verde, and Mauritius. These locations represent a strategic selection of emerging and established markets, each offering unique attractions and opportunities for Hyatt to showcase its hospitality excellence. The planned openings include the elegant Park Hyatt Johannesburg, the wellness-focused Miraval The Red Sea, the vibrant Andaz Doha, and the culturally rich Andaz Lisbon. These new hotels are expected to enhance Hyatt’s brand presence and provide guests with unparalleled experiences tailored to each destination’s unique charm.
Hyatt’s expansion in Spain has been particularly noteworthy, driving substantial growth over the past five years. The number of Hyatt hotels in Spain has surged from five to fifty-five, a testament to the brand’s strategic acquisitions of Apple Leisure Group and Standard International, as well as a recent joint venture with Spanish hotel company Grupo Piñero. This aggressive growth in Spain highlights Hyatt’s ability to adapt and thrive in competitive markets, offering a diverse range of properties that cater to various traveler preferences. The upcoming Thompson Sevilla hotel, set to open in 2026, is expected to further solidify Hyatt’s presence in this dynamic market, providing guests with contemporary design and exceptional amenities in one of Spain’s most vibrant cities.
Mark Hoplamazian, President and Chief Executive Officer of Hyatt, expressed his enthusiasm for the company’s growth trajectory. “Since 2017, we have strategically expanded our global portfolio by nearly 90% to over 1,350 properties. It is inspiring to see the EAME region continue to thoughtfully add hotels in markets that matter most to our guests, World of Hyatt members, customers, owners, and investors,” Hoplamazian stated. He emphasized that Hyatt’s accelerated expansion is a testament to the brand’s strength in luxury, lifestyle, and all-inclusive hospitality, highlighting the company’s dedication to intentional growth and delivering exceptional value to all stakeholders.
The addition of new hotels in the EAME region not only broadens Hyatt’s global footprint but also enhances its ability to offer tailored experiences that resonate with diverse audiences. From the pristine beaches of Mauritius to the historic streets of Lisbon and the vibrant urban landscapes of Doha, Hyatt’s new properties are designed to meet the evolving demands of modern travelers. Each hotel is expected to embody Hyatt’s hallmark of excellence, featuring state-of-the-art facilities, innovative design, and a commitment to sustainability and responsible tourism.
As Hyatt continues to expand its portfolio, the company remains focused on maintaining the highest standards of hospitality, ensuring that every new property delivers memorable and meaningful experiences for guests. This strategic expansion across the EAME region positions Hyatt Hotels Corporation as a formidable leader in the global hospitality industry, ready to meet the challenges and opportunities of an ever-evolving travel landscape.
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