Hyatt to Acquire Playa Hotels for $2.6 Billion, Expanding All-Inclusive Portfolio
Hyatt Hotels Corporation announced on February 10 that it plans to acquire Playa Hotels & Resorts N.V. for approximately $2.6 billion, or $13.50 per share. The acquisition will significantly expand Hyatt’s all-inclusive resort portfolio, adding Playa’s all-inclusive properties in Mexico, Jamaica, and the Dominican Republic to its growing collection.
Hyatt, which currently owns 9.4 percent of Playa’s outstanding shares, has been in talks about this potential acquisition since December. The deal includes the purchase of $900 million in Playa’s debt, marking a significant step in Hyatt’s strategy to grow its presence in the luxury all-inclusive sector. However, Hyatt intends to maintain its asset-light business model, with Playa’s resorts being owned by third-party buyers, while Hyatt manages the operations.
This acquisition aligns with Hyatt’s strategy to expand its all-inclusive resort offerings. Hyatt entered the all-inclusive resort market just four years ago when it purchased Apple Leisure Group, which owns the popular AMResorts brands such as Secrets, Breathless, and Dreams. The acquisition of Playa Hotels & Resorts will further strengthen Hyatt’s position in the all-inclusive market and provide additional opportunities for growth.
The newly acquired properties will enhance Hyatt’s Inclusive Collection, which currently boasts approximately 55,000 rooms across Latin America, the Caribbean, and Europe. In 2024, Hyatt expanded its portfolio with a 50/50 joint venture with Grupo Piñero, bringing Bahia Principe Hotels & Resorts into the Hyatt Inclusive Collection. With this deal, Hyatt now offers even more options for travelers seeking high-end all-inclusive experiences in some of the world’s most desirable destinations.
Mark Hoplamazian, President and CEO of Hyatt, shared his thoughts on the acquisition: “Hyatt has firmly established itself as a leader in the all-inclusive space, a journey that began in 2013 through an investment in Playa Hotels & Resorts that launched the Hyatt Ziva and Hyatt Zilara brands. We have respected and benefitted from Playa’s operating expertise and outstanding guest experience delivery for years through their ownership and management of eight of our Hyatt Ziva and Hyatt Zilara hotels. This pending transaction allows us to broaden our portfolio while providing more value to all of our stakeholders through an expanded management platform for all-inclusive resorts.”
Hyatt’s all-inclusive portfolio has seen significant growth in recent years, driven by both strategic acquisitions and partnerships. This expansion underscores Hyatt’s commitment to providing a diverse range of luxury travel experiences, catering to the evolving needs of guests who prefer all-inclusive vacations. With new properties in the Caribbean, Mexico, and Central America, Hyatt is well-positioned to tap into the growing demand for all-inclusive resorts in these popular destinations.
The acquisition of Playa Hotels & Resorts is expected to be completed in late 2025, following regulatory approval. This deal will further strengthen Hyatt’s foothold in the all-inclusive segment, offering travelers more options for seamless, high-quality vacation experiences in some of the world’s most sought-after vacation destinations.
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