Iberia Launches AI-Powered Travel Assistant ‘Iberia GPT’

Iberia has unveiled Iberia GPT, a new artificial intelligence-based assistant designed to help travelers plan their trips with personalized recommendations and flexible flight options. The tool, accessible via ChatGPT by searching “Iberia” or “Iberia GPT” in the Explore GPTs section, marks the airline’s latest step in integrating AI into customer interactions.

While not part of Iberia’s formal customer service channels, Iberia GPT serves as an experimental platform aimed at guiding users through trip inspiration, destination selection, and budget planning. Travelers can request multi-destination itineraries or search by landmarks or interests—such as visiting Mount Fuji—then refine results based on preferences like fare cost. The tool responds in real time and provides links to book directly with Iberia.

“With Iberia GPT, we take another step toward making it easier for customers to plan their trips from the earliest stages of inspiration and discovery,” said Nacho Tovar, director of innovation at Iberia.

The launch follows the airline’s April 2024 debut of its Innovation Hub, which focuses on leveraging emerging technologies to solve travel pain points. Iberia also announced a new multi-year partnership with Amazon Web Services (AWS) to advance its digital transformation. The airline is currently developing more than 10 generative AI agents to enhance customer service and contact center interactions using behavioral analysis.

This move puts Iberia alongside other industry innovators like Swiss International Airlines and Lufthansa Group, which are also testing conversational AI booking tools to reshape the travel planning experience.

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Iberia Launches AI-Powered Travel Assistant ‘Iberia GPT’

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