IHG Partners with Major League Soccer Clubs to Enhance Fan Experiences
IHG Hotels & Resorts has taken a significant step in the sports world by becoming the official partner of four Major League Soccer (MLS) clubs: Atlanta United, D.C. United, Los Angeles Football Club (LAFC), and New York City Football Club (NYCFC). This partnership not only solidifies IHG’s position in the sports industry but also introduces new and exciting opportunities for IHG One Rewards members to engage with their favorite soccer teams in unprecedented ways.
New Rewards for Soccer Fans
IHG One Rewards members are in for a treat as they can now use their accumulated points to redeem or bid on exclusive soccer experiences. These experiences range from VIP tickets and pre-match sideline access to post-match penalty kick practice. Fans can also look forward to appearances and signed merchandise, as well as behind-the-scenes stadium tours, among other unique offerings. This initiative provides a novel way for members to utilize their rewards, connecting their passion for soccer with their loyalty to IHG.
A Growing Partnership with Major League Soccer
IHG’s engagement with Major League Soccer goes beyond just a partnership with the clubs. For the third consecutive year, IHG continues its role as MLS’s Official Hotel and Hotel Loyalty Program Partner, reinforcing its commitment to supporting soccer’s growth in the United States. Brian McGuinness, Senior Vice President of Global Guest Experience at IHG Hotels & Resorts, highlighted the increasing popularity of soccer in the U.S. and expressed excitement over the expanding list of experience partnerships, which now includes these four major clubs.
Unparalleled Experiences for IHG One Rewards Members
The collaboration between IHG and MLS is set to deliver one-of-a-kind experiences for soccer fans, according to Jennifer Cramer, Executive Vice President of Partnership Marketing at Major League Soccer. Through IHG One Rewards Access, members will have the chance to enjoy moments that bring them closer to the game and create unforgettable memories. This partnership not only aims to enhance the fan experience but also reflects a period of significant growth and opportunity for Major League Soccer.
The partnership between IHG Hotels & Resorts and Atlanta United, D.C. United, LAFC, and NYCFC marks a milestone in sports and hospitality collaborations. By offering IHG One Rewards members unique ways to connect with their passions and follow their favorite soccer teams more closely, IHG is setting a new standard for how hotel loyalty programs can enrich the lives of their members. As soccer continues to capture the hearts of more fans in the U.S., this partnership is poised to bring unforgettable experiences to soccer enthusiasts and IHG guests alike.