Images In Motion to provide IFE content services for Bamboo Airways

Images In Motion has announced that the company will be providing in-flight entertainment content across Bamboo Airways’ fleet, including the latest Hollywood releases, Asian and classic movies and TV programmes as well as an extensive array of local Vietnamese and Western music.

Truong Phuong Thanh, Deputy General Director, Bamboo Airways, said: “Having conducted a comprehensive tender process, we chose Images In Motion because of its commendable attempts to connect and perfect personal touch. We were particularly impressed by how quickly it updated the greatest entertainment programmes in the world, particularly in Asia and Vietnam.

“Furthermore, these entertainment subcategories were all carefully chosen and arranged to accommodate our targeted customers. Through this partnership, Bamboo Airways will be able to upgrade our in-flight entertainment service to serve passengers better and raise the bar for customer service as we work toward becoming the region’s top-rated airline.”

Images In Motion says all content will be specially curated for Bamboo Airways, with an in-depth selection process based on understanding the airline’s passenger profiles.

Ong Yong Beng, CEO of Images In Motion noted: “IIM is pleased to have Bamboo Airways as our client, and we look forward to servicing all of Bamboo’s IFE offerings. We are extremely excited and honoured that Bamboo Airways have selected us as their exclusive CSP. Our aspirations to work together in contributing to making Bamboo Airways the region’s top-rated airline is coupled by our strong mutual understanding of content curation for Bamboo’s passengers.

“We look forward to bring onboard Bamboo Airways the latest and greatest of in-flight entertainment for all their passengers to enjoy. We are delighted to welcome Bamboo Airways into our growing client family!”