Inside Melia’s Luxury All-Inclusive Transformation

Meliá Hotels International is redefining the all-inclusive segment with a strategy centered on luxury, wellness, and cultural immersion. The Spain-based company is enhancing food and beverage options with health-focused dining, expanding entertainment for all ages, and elevating its premium offerings through its Paradisus brand.

Paradisus by Meliá has introduced the Destination Inclusive concept, blending local culture, culinary experiences, and wellness into the guest journey. This year, the brand will debut in Asia with Paradisus by Meliá Bali, featuring 485 suites and villas, eight restaurants, and a wellness-focused program. Expansion plans also include Thailand, Spain’s Fuerteventura, and additional global destinations.

The brand’s curated experiences range from cooking classes with local chefs to artisan workshops, offering premium guests exclusive off-site excursions. This approach responds to traveler demand for authentic, memorable experiences.

Alongside Paradisus, Meliá is growing its lifestyle brand Zel, launched in 2023 with tennis star Rafael Nadal. Zel focuses on wellness, outdoor activities, and a Mediterranean-inspired lifestyle, with openings in Punta Cana, Sayulita, and other key destinations.

Meliá also emphasizes hyper-segmentation, offering tailored experiences like The Reserve, an adults-only enclave, and Family Concierge services for premium family stays. Sustainability is integral, with initiatives like the SWG Gold Standard Certification for sustainable spa practices at Meliá Punta Cana Beach.

Looking ahead, Meliá targets growth in the Mediterranean, Caribbean, and Southeast Asia, with resorts planned for the Maldives and Seychelles. Travel advisors remain a vital sales channel, supported through webinars, sales materials, and real-time updates.

Related News: https://airguide.info/category/hotel