Insignia by Avianca Unveils Enhanced 787 Business Class
Avianca has launched its latest business class offering, ‘Insignia by Avianca’, on Boeing 787 Dreamliner flights connecting Bogota’s El Dorado International Airport (BOG) with various destinations in Europe. This new business class cabin is designed to elevate the passenger experience with state-of-the-art features and a strong emphasis on Colombian culture and cuisine.
‘Insignia by Avianca’ features flatbed seats that fully recline to 180 degrees, providing passengers with ultimate comfort and the ability to rest in a completely horizontal position during long-haul flights. The redesigned seats also offer enhanced privacy and increased space, allowing travelers to enjoy a more relaxed and personalized journey. Integrated 16-inch entertainment screens are available for each passenger, ensuring access to a wide array of movies, shows, and other digital content to keep passengers entertained throughout their flight.
A key highlight of the new business class experience is the exceptional dining service curated by renowned Colombian chefs Álvaro Clavijo and Catalina Vélez. These culinary experts have crafted a menu that celebrates local flavors and ingredients, utilizing haute cuisine techniques to create a gourmet dining experience. Passengers can savor dishes that reflect Colombia’s rich culinary heritage, enhancing their travel experience with unique and delicious meals.
In addition to the luxurious seating and exquisite dining, ‘Insignia by Avianca’ offers an exclusive amenity kit. The kit features collectible cases designed by the Colombian brand Mola Sasa, in collaboration with the Gunadule indigenous community and Loto del Sur products. These thoughtfully designed amenity kits not only provide essential travel comforts but also showcase Colombia’s vibrant culture and craftsmanship, adding a meaningful touch to the passenger experience.
Manuel Ambriz, Chief Commercial Officer of Avianca, emphasized the significance of this new business class offering. “‘Insignia by Avianca’ is a proposal that goes beyond luxury and comfort; it is also a platform to exalt Colombia’s and Latin America’s best gastronomic talent, culture, and biodiversity,” Ambriz stated. He further added, “We have designed an experience that redefines our Business Class service to and from Europe, in a unique intersection between innovation and tradition.”
The introduction of ‘Insignia by Avianca’ aligns with Avianca’s commitment to enhancing its fleet and services to meet the evolving needs of its passengers. By investing in advanced aircraft like the Boeing 787 Dreamliner and developing superior cabin products, Avianca aims to provide a seamless and enjoyable travel experience that combines modern amenities with cultural richness.
The launch of ‘Insignia by Avianca’ on the Boeing 787 Dreamliner routes signifies a strategic move to strengthen Avianca’s position in the competitive international aviation market. By offering a distinguished business class product, Avianca seeks to attract more business and leisure travelers, fostering loyalty among its clientele through exceptional service and unique offerings.
As Avianca continues to expand its route network and upgrade its fleet, initiatives like ‘Insignia by Avianca’ play a crucial role in defining the airline’s brand and enhancing its reputation as a leading carrier in Latin America. Passengers traveling on these enhanced business class flights can look forward to an unparalleled journey that combines comfort, culinary excellence, and cultural immersion.
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