Intrado Acquires Hubb

Digital event solution provider Intrado Digital Media has acquired hybrid event management company Hubb, the companies announced Friday. The deal will allow Intrado to offer clients what it called a comprehensive meetings management solution for in-person, hybrid and virtual events.

Terms of the deal were not disclosed; both companies are privately held. Hubb founder and CEO Allie Magyar will join Intrado, as will the rest of Hubb’s executive team and employees, according to the company.

“After integrating Intrado Digital Media and Hubb technology, clients will have the ability to deliver fully converged, omnichannel events resulting in engaging experiences for attendees, regardless of their location,” Intrado president Ben Chodor said in a statement.

Hubb was founded in 2015 and during the following three years raised $10 million in funding. The company this year was among the highest-rated B2B marketing events management solutions in a Forrester Research comparison report.

Chris Davis https://www.businesstravelnews.com/