ITA A350 Reveals Alitalia-Inspired Livery
Images circulating on social media have unveiled a striking new chapter in Italy’s aviation history. One of ITA Airways’ latest aircraft, an Airbus A350 with registration EI-IFA, now sports a livery that pays homage to the iconic Alitalia brand. The design features the phrase “Inspired by Alitalia” alongside the classic Alitalia logo, evoking fond memories of the former flag carrier and signaling ITA Airways’ commitment to its heritage.
The photos, taken inside a hangar, emerged barely a week after the Lufthansa Group formalized its acquisition of a 41% stake in ITA Airways on February 3, 2025. This strategic move is expected to bring renewed financial strength and expertise to the Italian carrier, blending modern management with the legacy of one of Italy’s most cherished airline brands. As ITA Airways continues to evolve, the new livery stands as a powerful symbol of its dual commitment to innovation and tradition.
ITA Airways, established in 2021 by the Italian government, is widely regarded as the successor to Alitalia. When the state-owned carrier was launched, it absorbed many assets and personnel from the bankrupt Alitalia, ensuring that much of the original airline’s legacy would not be lost. In a significant investment, ITA Airways acquired the rights to the Alitalia brand and the alitalia.com domain for around €90 million. This move was intended to prevent competitors from capitalizing on the historic brand and to preserve the nostalgic connection that many Italians feel toward Alitalia.
The unveiling of the Airbus A350’s new livery follows announcements made in Q4 2024, when ITA Airways revealed plans to reintroduce select elements of the Alitalia brand. Even as negotiations with the Lufthansa Group were underway, the Italian carrier hinted at a renewed visual identity that would resonate with former Alitalia fans and attract new customers. The airline’s decision to integrate classic design cues with a modern aesthetic is seen as a clever strategy to bridge the gap between Italy’s aviation past and its promising future.
Social media users and aviation enthusiasts alike have reacted enthusiastically to the images. Many expressed admiration for the tasteful nod to tradition while applauding ITA Airways for embracing a design that is both contemporary and steeped in history. The new livery not only reinforces the airline’s Italian identity but also helps to build brand loyalty among a public that still holds the Alitalia name in high regard, despite its previous challenges with financial mismanagement.
With Lufthansa Group’s investment now in place, ITA Airways is poised to leverage new capital and expertise to boost its competitiveness in the European aviation market. The rebranding initiative, exemplified by the revamped Airbus A350, underscores a broader commitment to restoring Italy’s national carrier to its former glory. As the airline prepares to expand its operations, this strategic reimagining of its visual identity marks an exciting milestone in its journey.
The reveal of the Alitalia-inspired livery on ITA Airways’ Airbus A350 encapsulates a blend of modern innovation and cherished tradition. It signifies both a tribute to a beloved past and a bold step forward into a revitalized future, capturing the attention of aviation experts and the Italian public alike.
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