Italy Villas More Flexible and Affordable in 2025
Villas of Distinction is ushering in a new era for Italian villa travel in 2025, making once-exclusive experiences more accessible, flexible, and appealing for last-minute bookings. This shift presents a valuable opportunity for travel advisors to reshape client expectations and close sales with greater confidence.
With growing demand in regions like the Amalfi Coast and Tuscany, Villas of Distinction has introduced shorter minimum stay requirements—many properties no longer require a seven-night booking. Travelers can now enjoy flexible check-in dates, including midweek arrivals, and advisors can offer clients lower upfront deposits and more affordable villa rates across high-demand destinations.
“We want advisors to know that the Italy their clients have been dreaming of is not out of reach—it’s actually more accessible than ever,” said Steve Lassman, vice president of villa product and agency relations at Villas of Distinction. “This is a chance for advisors to shift the narrative, educate clients, and lead with confidence.”
Travel advisors are already seeing success with the new model. Linda Kibiak, a luxury travel advisor with Frosch Travel in New York, said, “Clients assumed Italy villas were inflexible or too expensive, but shorter stays and reduced deposits have completely changed the conversation—it opens doors.”
Villas of Distinction continues to offer unparalleled value with private chefs, vineyard tours, and in-villa wellness services. Advisors are encouraged to position Italy as both aspirational and attainable for spring, summer, and fall 2025 departures.
As an added incentive, the company is extending its advisor bonus commission offer—up to $5,000 per booking made by June 30, 2025, for travel through December 31, 2026.
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