JetBlue Establishes Codeshare Partnership with Air Serbia

JetBlue announced a new codeshare agreement that would make Air Serbia-operated flights available on JetBlue.com.

On July 26, JetBlue started adding the “B6” airline code on Air Serbia-operated nonstop flights from New York City’s John F. Kennedy International Airport and Chicago’s O’Hare International Airport to Belgrade’s Nikola Tesla Airport.

“We continuously look to expand our partnerships to offer more options to our customers,” JetBlue chief executive officer Robin Hayes said. “Air Serbia has been a successful interline partner since 2016 and we see great potential with this new codeshare.”

“We welcome customers from Air Serbia aboard our flights, so they can experience our low fares and great service,” Hayes continued.

The American carrier also unveiled plans to add its code to other flights between Belgrade and points in Europe over the coming months, with Air Serbia adding their “JU” airline code to 25 destinations throughout the JetBlue network.

“We are very pleased with the future collaboration with JetBlue and believe that this significantly enhances the travel possibilities between the United States and destinations within the Air Serbia network, especially those in the broader Balkan region,” Air Serbia CEO Jiri Marek said.

Earlier this week, JetBlue announced during a quarterly conference call that it made a modest profit in the second quarter and beat Wall Street expectations, but would have to cut back its yearlong profit views due to the dissolution of the Northeast Alliance with American Airlines.