JetBlue to debut Peacock content in the skies

JetBlue has entered into an exclusive partnership with NBCUniversal’s streaming service, Peacock, which will see its content become available to passengers beginning in Spring 2023.

Customers will be able to access a selection of Peacock Originals from their HD seatback displays or personal devices (using JetBlue’s free high-speed Fly-Fi system), or even as a multi-screen experience. Titles will include hits such as ‘Bel-Air’, ‘Pitch Perfect: Bumper in Berlin’, and upcoming series including Rian Johnson’s ‘Poker Face’ and Malcolm Lee’s ‘The Best Man: The Final Chapters’, all for free. Customers can also stream a broad catalogue of original series, live sports, movies, fan-favourite shows, news, and films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination, and Hollywood’s biggest studios.

As a further extension of the partnership, Peacock perks will be integrated into the airline’s revamped TrueBlue loyalty programme. TrueBlue members will have access to special offers on Peacock subscriptions, allowing them to earn points for subscribing to the streaming service, and will be gifted a one-year Peacock Premium subscription, included with eligible TrueBlue Mosaic status. The partnership will also offer customers promotions including personalised marketing communications, experiential activations, and additional ‘surprise and delight’ moments.

“As we were working to bring Peacock to viewers at 30,000 feet, JetBlue emerged as the perfect like-minded partner – a brand that puts its customers first, prides itself on innovation and believes that you can do it all and have some fun in the process,” said Annie Luo, EVP of global partnerships and strategic development at Peacock.