Jetstar to deploy Bluebox’s digital passenger experience

Bluebox’s digital passenger experience, Blueview, will now be deployed on low-fare airline Jetstar’s Airbus fleet over the coming months.

This recently signed agreement between the two companies which includes a gradual implementation of this across Jetstar and Jetstar Asia’s Airbus fleet, also includes the provision to extend out to additional aircraft types. Jetstar Entertainment will deliver a new in-flight digital platform for Jetstar’s passengers, presenting them with Jetstar-branded user interface which they can access via browsers on their own devices over a wireless network on board.

Blueview will be issued in two formats:

As part of an Airbus Airspace Link on new Airbus aircraft entering Jetstar’s fleet (i.e. like the new A321LR that arrived in Melbourne in July)
On Bluebox’s portable wireless system, Bluebox Wow, for Jetstar’s existing fleet A320/A321CEO aircraft.
“There’s no denying this is one of our most exciting projects to date – not just because of the size of Jetstar’s fleet and it being our first combined deployment of Blueview on both Bluebox Wow and Airspace Link across a fleet, but because once again we are launching another great innovation for Jetstar, as we did when we launched the world’s first iPad IFE solution with Jetstar back in 2011,” said Kevin Clark, CEO at Bluebox. “We’re delighted now to be delivering to Jetstar the most innovative digital passenger engagement platform on the market today together with our unparalleled customer service and support.”