Jetstar’s Airbus fleet to feature Blueview digital passenger experience

Jetstar Group will be deploying Bluebox Aviation Systems’ digital passenger experience Blueview on board its Airbus fleet.

Bluebox says the platform will be marketed as Jetstar Entertainment and that the company is expecting to launch the solution in the coming months. The new in-flight digital platform will feature an attractive Jetstar-branded user interface which can be accessed via browsers on passengers’ own devices over a wireless network.

The Blueview solution will be deployed in two formats. It will be part of the Airbus Airspace Link installation on new aircraft entering Jetstar’s fleet such as the carrier’s first A321LR, and as a portable wireless system, Bluebox Wow, in its aircraft-powered format on board Jetstar’s existing A320/A321CEO aircraft.

“There’s no denying this is one of our most exciting projects to date – not just because of the size of Jetstar’s fleet and it being our first combined deployment of Blueview on both Bluebox Wow and Airspace Link across a fleet, but because once again we are launching another great innovation for Jetstar, as we did when we launched the world’s first iPad IFE solution with Jetstar back in 2011,” said Kevin Clark, CEO at Bluebox. “We’re delighted now to be delivering to Jetstar the most innovative digital passenger engagement platform on the market today together with our unparalleled customer service and support.”

Bluebox launched its new Blueview platform in June at this year’s Aircraft Interiors Expo. Blueview provides a browser-based portal through which passengers can view and access a range of digital services on board, as well as all the functionality behind that which ensures the secure delivery of content, third-party app integration, content management and analytics.