Jetvia to Enhance Fleet with Learjet 60XL
Jetvia, initiated by ATI Jet, is setting its sights on significant expansion and innovation within the business charter market. Lyle Byrum, co-owner, chief executive, and director of operations at Jetvia, shared in an exclusive interview with ch-aviation that the company plans to introduce a highly modified version of the Learjet 60, named the Learjet 60XL, by 2025. This move is part of a strategy to triple its fleet in the upcoming years, focusing on the midsize jet market.
Byrum explained that despite the discontinuation of the Learjet brand by Bombardier Aerospace in 2022, the Learjet 60 remains unmatched in performance in its class. To enhance its capabilities further, Jetvia is implementing sixteen upgrades to the aircraft, with seven already completed. These improvements span connectivity, air conditioning, avionics, baggage handling, and galley facilities. Notably, these modifications will not necessitate a new Supplemental Type Certificate (STC), leveraging the company’s extensive experience in aircraft modifications and certification.
Currently operating a fleet centered on nineteen Learjet 60s, Jetvia adheres to a business model akin to Southwest Airlines, focusing on maintaining a streamlined fleet to optimize operations. The company also operates other aircraft types including a Learjet 35, three Learjet 55s, and has diversified into different sectors such as freight and aeromedical services.
Looking ahead, Byrum views the midsize jet market as ripe with potential, estimating that about 11 million customers in the United States could afford to charter a midsize jet annually. Despite some preference for newer aircraft among charter customers, Byrum believes the proven safety record and performance of the Learjet 60 make it a viable choice for many.
Jetvia’s market strategy extends beyond aircraft operations. It includes offering individual charters, a jet card program, and fractional ownership, and providing secondary uplift for other charter operators and brokers. Initially a freight service focused on the automotive industry, Jetvia has successfully pivoted to passenger charters and air ambulance services as market conditions have shifted.
The company’s growth strategy also includes expanding its geographical footprint. Although based in Texas, only a small percentage of its business is within the state. Jetvia is increasingly active on the East Coast and is expanding into cross-border traffic to Mexico through its subsidiary, Cabo Jet Club, targeting real estate owners in the Cabo San Lucas region.
Byrum also noted that the political and economic climate significantly impacts the aviation industry, particularly through changes in fuel prices. He hopes future administrations will implement policies that stabilize or reduce fuel costs, which would be advantageous for Jetvia and the broader aviation sector.
With the upcoming introduction of the Learjet 60XL and strategic market expansions, Jetvia is poised to solidify its position as a leader in the regional and potentially international business aviation market.
Sources: AirGuide Business airguide.info, bing.com, ch-aviation.com