Karisma Launches W.I.S.E. Group Travel Program

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Karisma Hotels & Resorts is reimagining group travel with its newly launched W.I.S.E. – Weddings, Incentives, Social Entertainment – program. Designed based on valuable feedback from industry partners, the innovative initiative simplifies the booking process for group events while automatically rewarding meeting planners and travel agents for booking volume. With W.I.S.E., Karisma aims to create a seamless, guest-centric experience that elevates every event.

At the core of the W.I.S.E. program is a commitment to making group bookings effortless. The program streamlines the entire process, enabling clients to book with confidence while enjoying exclusive perks that add an extra touch of luxury to any event. Whether planning weddings, corporate retreats, social celebrations, or incentive trips, travel professionals can now focus on crafting unforgettable experiences without the usual hassle associated with group travel logistics.

W.I.S.E. is available for bookings starting February 18, 2025, at three of Karisma’s most celebrated resort brands: Azul Beach Resort Negril, Margaritaville Island Reserve Resorts, and Nickelodeon Hotels & Resorts. Each brand brings its own unique flair to the program, ensuring that every guest finds an experience perfectly suited to their taste.

At Azul Beach Resort Negril, groups can indulge in a host of exclusive perks designed to enhance their tropical getaway. Guests will enjoy bonus experiences, such as a private group dinner and an organized dine-around event, creating the perfect atmosphere for shared culinary adventures. Additionally, an exclusive one-hour rum tasting session offers a taste of local flavors, while the group leader can unwind with a complimentary one-hour massage at Vassa Spa. These benefits are crafted to provide a “Your Stay, Your Way” experience that highlights the best of Negril’s tropical charm.

Margaritaville Island Reserve Resorts bring a fun and relaxed vibe to social groups. With “You Chill, Your Way” offerings, guests can explore unique experiences like a LandShark Brewery tour and tasting event led by the brewmaster at Margaritaville Island Reserve Riviera Maya. For those staying at the Riviera Cancun property, complimentary round-trip transportation to the brewery adds extra convenience. Unique culinary perks, including up to three floating taco or avocado boat experiences, along with a complimentary one-hour cocktail or farewell reception, ensure that social celebrations are both memorable and lively.

For corporate groups and incentive travel planners, Margaritaville Island Reserve Resorts also offer exceptional benefits under “Meetings in Paradise.” These include unlimited daily coffee breaks, complimentary storage and room drop services for group amenities, and up to two complimentary one-hour massages at St. Somewhere Spa for group leaders. In addition, exclusive staff benefits such as discounted staff rooms further streamline the planning process, making it easier to organize seamless meetings and events.

Nickelodeon Hotels & Resorts inject an extra dose of fun into family and celebration groups with “Nick Treats.” Guests can enjoy private slime experiences at a 50 percent discount, participate in interactive pizza-making classes, and receive 20 percent off character breakfasts or Teenage Mutant Ninja Turtles dining experiences, adding a playful twist to the stay.

“At Karisma Hotels & Resorts, we’re committed to making group bookings effortless,” said Alejandro Perez, Sr. Director of Groups and Weddings. “Through W.I.S.E., we’ve streamlined the process to ensure a seamless experience for meeting planners and travel agents. The program is designed to be easy to navigate, so your clients can book with confidence, enjoy exclusive perks, and focus on creating unforgettable events.”

With W.I.S.E., Karisma Hotels & Resorts is setting a new standard for group travel, ensuring that every guest experience is as memorable as the events they celebrate.

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